Bring your online business to life with a friction-free process.
If you've found your way here, chances are you're an accomplished woman gearing up to transform your life and dive into your dream business. But, the technical side of starting an online business is throwing a wrench in your plans.
I've seen many clients struggle with DIY attempts or wait on the sidelines for too long before turning to me for help, missing out on clients and projects. I can assist you in finding the clarity you’re looking for and establish a business foundation ready to take off.
I specialize in creating user-friendly websites and thoughtful brands that motivate people to take action—all without the hassle of technical challenges for my clients. I’ll assist you through the entire process, freeing you to focus on your business.
Through our collaboration, the goal is for every client to achieve three key outcomes:
Confidence
The goal is to grab what is in your heart and head and put it on the screen in a way that boosts your spirit. Picture feeling equipped to handle whatever comes next—with a self-assured stride.
Clarity
Clarity is the key to a thriving business. Defining your unique story and brand voice is key, because it tells your audience why they should care, and why you are their top choice.
Growth
Now, we're not just talking numbers (though those are pretty sweet too). It's about your brand evolving into something bigger and better. It’s about building the framework that will set you up for growth.
Hey there, I'm Catherine.
I've always loved graphic design – the way visuals shape what we buy and engage with has always fascinated me; it's amazing how visuals can nudge us toward one product over another. Personally, I'm a total sucker for beautifully designed wine labels!
After college, I craved the freedom to shape a business on my own terms – one where I could choose clients, projects, and working hours, all while doing what made me joyful and fulfilled.
As my practice evolved, I realized that design truly connects with people when it is rooted in a strategic approach. Embracing my love for structure and systems, I dove into strategic design, uncovering the "why" – defining the mission, business goals, audience, and values of a brand. These foundational elements aren't just abstract concepts; they guide decisions, giving a brand purpose.
In 2018, I jumped into full-time entrepreneurship, fuelled by a passion to help women seeking a helping hand to reach new heights, without the tech overwhelm.
Today, I lead a business that empowers female coaches and service providers, offering hassle-free online solutions and a clear roadmap for growth.
When I'm not in creative mode, you might discover me relaxing on my porch with a book and a glass of malbec, puttering in my pollinator garden, trying out a new recipe for the air fryer, or enjoying some Netflix time with my husband, our daughter, and our cat, Jake.
I can’t wait to work with you!
Way beyond just a web designer.
“Catherine is a pleasure to work with. Very creative and she was so additive to the process of creating my new site. I felt she was so invested in getting it "right" and that included the messaging along with the design.”
-Pamela Weinberg, Career Coach
