Small Business Resources

Apps and tools to help your business

These are the everyday tools that keep my business running smoothly -- and they can help you too. They cut down the busywork, make small business life feel lighter, and free up more time for the work you actually love. I’ve tried plenty of apps over the years, and these are the ones I actually stick with.

Please Note:

Some of the resources I share here are affiliate links. If you choose to use them, I may earn a small commission. I recommend them because I personally use and love them.

SMALL BUSINESS TOOLS

Websites

SQUARESPACE

I create beautiful, professional websites in Squarespace that are easy to use and simple to update. As a Squarespace Circle Gold Partner, I can build your site too—and you’ll get 20% off your first annual subscription

Business Management

HONEYBOOK

Use this platform to manage inquiries, onboarding, payment processing, contracts and more. Get 30% off your first year.

Productivity & Collaboration Tools

GOOGLE WORKSPACE

All my business docs are in the cloud - I can access them anywhere, and collaborate easily with clients. Absolutely essential business tools - custom email, spreadsheets, docs, calendar, meetings and forms. Get 10% off your first year.

Graphic Design Platform

CANVA

Once you have your branding in place, use Canva to quickly and easily create and share on-brand social posts, presentations, and videos.

Time Tracking

TOGGL

I use this tool everyday. It’s a fantastic in-browser time tracker that is incredibly useful even at the free tier.

Scheduling

CALENDLY / ACUITY

Allow people to schedule appointments or zoom meetings with you with a few clicks, and skip the tedious back-and-forth emails. You can take payments as well! Acuity is the scheduling service built right into Squarespace.

Stock Photos

BURST + KABOOM PICS + PEXELS

These are my go-to royalty-free stock photo and video sites. They’re great for filling in gaps, but I recommend using them sparingly alongside your own brand photos to keep your content authentic and on-brand.

Project Management

TRELLO

I’ve tried Asana and other project management tools, and found them too complicated and just stopped using them. Trello is like using post-it notes for tracking your to-do’s.

Ideation & Writing

CHATGPT + CLAUDE

These probably need no introduction, but if you’re not using AI tools to speed up research, writing, and brainstorming, you’re going to be left in the dust.