Pam Albert

The Project: Elevating Pam's Non-Profit Impact

Our collaboration began with crafting a vibrant personal brand identity that would serve as the cornerstone for Pam's outreach efforts. We set out to create an identity that would not only convey Pam's professionalism but also radiate the qualities that define her work: confidence, empowerment and fellowship.

We landed on calm heather blue and navy that lends a sense of stability for the main primary brand colours, with vivid accents of boysenberry red and saffron infusing energy and vibrancy into her brand.

We chose a simple wordmark for Pam's logo, so I developed a geometric flower motif that could be used as a graphic element across all her visual assets to increase brand recognition. This emblem, a symbol of unity, community, and wholeness, encapsulates the core values at the heart of Pam's mission.

I then rolled out this branding into multiple designed assets, including business cards, LinkedIn Ads and banner, and a simple Squarespace website to increase her visibility and reach.

This project isn't merely about aesthetics; it's about arming her with the tools she needs to leave an indelible mark in the not-for-profit world. Together, we've created a professional brand that mirrors her passion, determination, and unwavering commitment to making a difference.