STRATEGIC BUSINESS ADVISOR
Susan Salzman
Website design, Content Strategy, Identity Branding, Social Media + Email Templates
The Client:
Susan is a strategic business advisor specializing in empowering women aged 50 and beyond, helping them build and scale their online business. With her unapologetic authenticity and a wealth of wisdom derived from crafting her own 7-figure lifestyle brand from the ground up, Susan shares her invaluable insights with women who aspire to bring their passion to life in an intentional way.
SUSAN’S INSTAGRAM TEMPLATES
The Project: Harmonizing and Expanding Susan’s Visual Identity
Susan and I began our collaborative journey in 2021, initially focusing on a revamp of her Thanksgiving Cookbook. We soon started working on the next project: elevating her personal brand.
THANKSGIVING COOKBOOK “THANKSGIVING DINNER DOESN’T HAVE TO SUCK”
Susan's offerings include one-on-one coaching, group masterminds, courses, and a weekly podcast. She started with a few preferred typefaces, graphic elements, and a rudimentary color palette, but the overall branding lacked coherence and the desired impact. Our mission was to infuse a sense of unity and resonance into her brand, across all her offerings.
We have worked together on social media templates, sales pages, course materials, presentation decks and e-books to keep everything on brand. Most recently, we completed the transformation of her website, reorganizing its content to ensure a seamless and impactful user experience and reinforcing Susan's brand identity.
Her brand now exudes a sense of cohesion and impact that mirrors Susan's unwavering commitment to creating a holistic and intentional path for women to build their businesses and lives with purpose.
WHAT’S NEXT ROADMAP PROGRAM PRESENTATION DECK
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![Susan Salzman Client]()
Catherine took my design from 0 to Hero!
“She takes the time to understand your WHY and the purpose behind the mission. Even though I have lots of different offers as well as different ways that one can work with me, she made each category of my business feel as though they belonged to one another. The clarity throughout my brand, both visually and literally, I have been able to consistently scale my business. If someone came to me asking to recommend someone to help them with their brand identity, I would simply say - look no further, I have the solution to your problem!”
-Susan Salzman, Strategic Business Advisor
