CHILDREN’S PICTURE BOOK AUTHOR + WRITING COACH
Heather Hartt-Sussman
Website design, Content Strategy, Identity Branding, Social Media + Course Material
The Client:
Heather is an accomplished children’s picture book author, with 8 delightful published books under her belt (several have been translated to French, Korean, Japanese, Danish, and Chinese!).
The Project: Crafting Heather's Brand Transformation - From Author to Mentor
Heather's goal was to take her expertise in writing and editing picture books and share it with a larger audience. She envisioned achieving this with private coaching sessions, the establishment of an online writer's community, Prose Posse, and her digital Picture Perfect course.
I set out to craft a bright and approachable brand identity, anchored by a lively color palette. We started with refining her initial logo concept, evolving it into a seamless representation of her brand. A professional yet approachable slab-serif paired with a casual handwritten script typeface became a cornerstone of her visual identity. A branded iconography system was added to the visual suite tailored for her website and social media channels.
Her new branding was then applied to her PDF lead magnet, website, social media banners and templates and most recently her upcoming digital course materials.
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![Heather Hartt-Sussman Client]()
Catherine's services helped me achieve my goals way beyond anything I could have hoped for.
“Catherine is better at what she does than anyone I have ever worked with. She created a brand for me, built my website, designed my online course and created social media content that is cohesive, appealing and engaging. I couldn't have built my business without Catherine and I cannot recommend her highly enough!”
-Heather Hartt-Sussman, Picture Book Author + Writing Coach
