SEASONED PSYCHOTHERAPY IN LOS ANGELES
Susan Staraci
Website design, Content Strategy, Identity Branding, Customized Intake Forms
The Client:
Susan Staraci is a seasoned psychotherapist for adults and couples in West Los Angeles, bringing over 30 years of clinical experience to her practice. She offers personalized attention, building trusting relationships through genuine conversation, listening, and connection. Susan's unique approach combines creativity, humor, and deep empathy, ensuring clients feel supported and understood as they navigate their challenges.
The Project: Enhancing Susan’s Therapeutic Presence
Although Susan has been working in the field of psychiatry for over 30 years, she did not have an online presence. The game plan was to create a compelling website, establish a solid visual brand identity, and foster genuine connections with her clients.
Through clear messaging, thoughtful design, and strategic engagement, we aimed to present her practice as a sophisticated and dependable yet playful space, embodying her extensive expertise and unique approach as a seasoned therapist. We collaborated on creating visuals featuring comfortable chairs in various outdoor settings. These images were designed to evoke feelings of peace, calmness, and inspiration, inviting clients to envision themselves in a therapeutic setting, finding comfort and joy with Susan.
Once her website and brand identity were established, I extended the branding to her custom client intake forms, letterhead, social media banners, and email signature, ensuring a consistent and visually captivating presence across all digital touchpoints.
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![Linda Layne Client]()
I feel more confident in myself and my work than ever before.
“In less than 12 weeks you took my vague ideas and cloudy vision and fully and completely delivered a professional website. Despite having over 35 years of clinical experience, I could not articulate who I am as a therapist, what I do, and how I do it. Your process led me to clearly define and expertly articulate what I wanted to communicate to my ideal client through both the written word and a beautiful [site].”
-Susan Staraci, Psychotherapist
