TRANSFORMATIONAL LEADERSHIP COACHING
TARK Leadership
Website design, Content Strategy, Identity Branding, Social Media + Email Templates
The Client:
Linda Layne is a transformational leadership coach and seasoned HR Executive. With over two decades of experience, she has successfully coached leaders as a Human Resources executive at Fila, Cartier and Tiffany & Co. and as a professor at Rutgers Business School.
FAMILY OF TARK BRAND MARKS
The Project: Branding A New Leadership Coaching Practice
I wanted to encapsulate Linda's vibrant and welcoming essence while manifesting the upscale, professional aesthetic she envisioned for her new venture, TARK Leadership. At the core of her philosophy lies the belief that each individual possesses an innate wholeness, creativity, and resourcefulness. Her coaching aims not to "fix" but to unlock your full potential that resides within each of us. The plan: to develop a distinctive online presence and visuals that resonate with her radiant personality and commitment to nurturing potential.
After her website and expansive brand identity were complete, I worked on branded email templates and social media assets, ensuring a consistent and visually captivating presence across all digital touchpoints. The culmination of our efforts has empowered Linda Layne to build a brand that not only resonates with her true self but also radiates the essence of her inclusive coaching philosophy.
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![Linda Layne Client]()
“She brought me clarity when I couldn’t see through the clouds.”
Before working with Catherine, I was stuck with all my ideas about my website and my business in my head, swirling around with no direction. Immediately, it was clear to me that she “got me” and the vision that was in my head, Catherine created the reality. Catherine exceeded my expectations and provided counsel and guidance on other topics that made engaging with my goods and services seamless. LOVE her!
-Linda Layne, TARK Leadership
